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1952 marked the beginning of the modern day guitar revolution. It was in this year that Les Paul and Gibson teamed up to create the Gibson Les Paul electric guitar. Whether you are aware of it or not, you have probably experienced this guitar in someway or another. You may have gone to a live a show and seen your favorite musician playing it or you've heard it on your favorite record, this guitar is a staple in the music industry and has been since its creation all those years ago.

The story of the guitar's burth is a little different depending on who you ask. Les Paul is responsible for adding elements to the guitar such as the trapeze-style tailpiece. Les Paul was a very popular Jazz musician at the time. When the guitar was created, Ted McCarty was in charge of Gibson. There are claims that the guitar was completely designed before Gibson ever talked to Les Paul. Gibson did this to get an endorsement for their new guitar from a well known jazz and pop guitar player.

Despite the legendary status the Les Paul has these days, believe it or not, it was rejected when it was first introduced. Les Paul's prototype was called 'The Log' and it was rejected when he submitted it. His thought was to put electronic pickups onto a solid guitar as opposed to the semi-hollow bodies that were popular then. His unique design spurred the industry in a new direction and expanded on the idea of the electric guitar that became wildly popular. Since then, Les Paul's guitar has gained traction with guitarists through the decades to finally rise to icon status.

The rich, storied history of the unique Gibson Les Paul electric guitar still attracts guitar enthusiasts and collectors to this day. The unique tone spectrum of the guitar is used by many studio musicians. Many notable musicians use this guitar still today. Some notable users have been: Chet Atkins, Chuck Berry, Eric Clapton, Bob Dylan, The Edge, David Grohl, Eric Johnson, Ted Nugent, Keith Richards and many, many more. It has a rich clientele that continues to grow, making this guitar one of the most landmark electric instruments to hit the market.

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What are the benefits of branded merchandise for your band? Lets look at one of last night’s winners to proove a point.

Iron maiden, The band won ‘best live band’ last night to the delight of headbangers everywhere. (UP THE IRONS!). I went to Maiden’s twickenham gig in June last year, and there were 5 seperate full-sized merchandise stands around and inside the venue which were always packed. one of the music industires dirty secrets: bands dont make money on album sales generally, but on touring and merchandise sales. For bands like Iron Maiden and Metallica who sell thousands of t-shirts at concerts this is a very sweet piece of pie, considering twickenham holds 55,000 people for concerts, and a t-shirt was £20 each, not knowing the sales figures we cant really do the maths -im betting its a HUGE number in the five figure region. But when they were a smaller band in the late 70’s early 80s Merch sales were keeping them on the road until 1983’s ‘number of the beast’ exploded and took them to the next level as a band. Cannibal Corpse’s bloody imagery that is shown on their t-shirts have kept them making a living out of their music and on tour for years.

Promotional merchandise can also help get your bands name out there.

People will buy cool looking merchandise to wear/ display, out in public, which will be seen by other people, and if they also like the design/ logo, they may come to a gig or at least check out your myspace page. The more people are exposed to your logo, the more can become interested and quickly become merch buying fans. Unless your a die hard fan, most people will buy one copy of the album (why would you need anymore?) but 2 or 3 t-shirts to wear out.

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Mayfair Apartments – Foxboro, Massachusetts

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Hi, I am starting a dvd and viddeo game rental store. I will also be offering it via an online service in the future.
Can someone please help name the business and tag line.
I need help with a catchy name and tagline.

yeah, what blackbelt1123 said… "zipvid"

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Here's a prompt I have written. I have writers block. Where to go next? I want a very simplistic story line.
She wanted to live like she had never lived before. She wanted to slip into the arms of a plastic DvD case on the Romantic Comedy shelf in the video rental place downtown. She wanted to snuggle into it and that is where she would call home. So she packed her bags and she said goodbye to her father and her mother and her sister and she said, “This time I am going to do it right.”
It's a metaphor

I like the last line, "this time I am going to do it right."

What were the last times? How were those times wrong? What makes this time different? Was she focused on the wrong things those last times? Is she focused on the right thing now? What is the right thing? How does she know it? What does she mean by right? What if it goes wrong, or rather what about what happens when it does go wrong. It must go wrong of course because without conflict there isn't really a story. So what is the wrong that will contrast with the right? are the times different or is she? How does she become different?

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