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1952 marked the beginning of the modern day guitar revolution. It was in this year that Les Paul and Gibson teamed up to create the Gibson Les Paul electric guitar. Whether you are aware of it or not, you have probably experienced this guitar in someway or another. You may have gone to a live a show and seen your favorite musician playing it or you've heard it on your favorite record, this guitar is a staple in the music industry and has been since its creation all those years ago.

The story of the guitar's burth is a little different depending on who you ask. Les Paul is responsible for adding elements to the guitar such as the trapeze-style tailpiece. Les Paul was a very popular Jazz musician at the time. When the guitar was created, Ted McCarty was in charge of Gibson. There are claims that the guitar was completely designed before Gibson ever talked to Les Paul. Gibson did this to get an endorsement for their new guitar from a well known jazz and pop guitar player.

Despite the legendary status the Les Paul has these days, believe it or not, it was rejected when it was first introduced. Les Paul's prototype was called 'The Log' and it was rejected when he submitted it. His thought was to put electronic pickups onto a solid guitar as opposed to the semi-hollow bodies that were popular then. His unique design spurred the industry in a new direction and expanded on the idea of the electric guitar that became wildly popular. Since then, Les Paul's guitar has gained traction with guitarists through the decades to finally rise to icon status.

The rich, storied history of the unique Gibson Les Paul electric guitar still attracts guitar enthusiasts and collectors to this day. The unique tone spectrum of the guitar is used by many studio musicians. Many notable musicians use this guitar still today. Some notable users have been: Chet Atkins, Chuck Berry, Eric Clapton, Bob Dylan, The Edge, David Grohl, Eric Johnson, Ted Nugent, Keith Richards and many, many more. It has a rich clientele that continues to grow, making this guitar one of the most landmark electric instruments to hit the market.

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What are the benefits of branded merchandise for your band? Lets look at one of last night’s winners to proove a point.

Iron maiden, The band won ‘best live band’ last night to the delight of headbangers everywhere. (UP THE IRONS!). I went to Maiden’s twickenham gig in June last year, and there were 5 seperate full-sized merchandise stands around and inside the venue which were always packed. one of the music industires dirty secrets: bands dont make money on album sales generally, but on touring and merchandise sales. For bands like Iron Maiden and Metallica who sell thousands of t-shirts at concerts this is a very sweet piece of pie, considering twickenham holds 55,000 people for concerts, and a t-shirt was £20 each, not knowing the sales figures we cant really do the maths -im betting its a HUGE number in the five figure region. But when they were a smaller band in the late 70’s early 80s Merch sales were keeping them on the road until 1983’s ‘number of the beast’ exploded and took them to the next level as a band. Cannibal Corpse’s bloody imagery that is shown on their t-shirts have kept them making a living out of their music and on tour for years.

Promotional merchandise can also help get your bands name out there.

People will buy cool looking merchandise to wear/ display, out in public, which will be seen by other people, and if they also like the design/ logo, they may come to a gig or at least check out your myspace page. The more people are exposed to your logo, the more can become interested and quickly become merch buying fans. Unless your a die hard fan, most people will buy one copy of the album (why would you need anymore?) but 2 or 3 t-shirts to wear out.

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The Dixie Chicks, featured on the Grammy’s 2007, are still getting the cold shoulder from conservative Southern Radio for mouthing a political opinion. Actually it was a personal attack on President Bush. They still haven’t learned.

Martin Sheen (remember his duct taped mouth?) has been relegated into the shadows. He appears in the new movie – The Departed – but you only see him for 2 seconds in the commercials for the flick and he is not mentioned in a starring role. Director Martin Scorsese has hidden Sheen in the shadows. Does he hope that conservatives will be tricked into spending their money on the movie, or buy or rent the DVD?

I could go on about the financial backlash each of these people is feeling and how they should not be penalized for exercising free speech but that is not the issue here.

Actor Richard Widmark said it best. When asked about politics he said – “Performers should perform and then shut up”. I believe that he understood his obligation to not use his position and popularity as a pulpit to express his political views. I believe that he understood that he could easily sway the opinions of gullible star-struck fans towards a political position that he favored or decried. Richard Widmark performed and then kept his mouth shut about politics.

As a former working journalist, paid by my station and network, I delivered the news and “shut up” about my personal political views. No one knew whether I was Republican, Democrat, Independent. I voted in nearly every election and I had friends in the political parties because I reported the news and “shut up”. All politicians got equal time on every issue. My job was to give them a pulpit because each was recognized as a political expert.

Those of you of my generation will remember Walter Cronkite. He was called – “The Most Trusted Man in America”. Why? He earned that designation because no one knew his politics. He never tilted a story, hiding his political opinion, as is the practice among many TV anchors today. He stepped out of his neutral role only once. He went to Viet Nam and saw the carnage for himself and spoke out against the war. It was done in a way that was thoughtful and fact-based. It was not a shoot-from-the-lip opinion.

Actors and musicians are hardly recognized as having the credibility of a Walter Cronkite. They perform and entertain for a living. Yes, they have a political opinion. Most of us do. But, expert opinion? I think not. Just because Mainstream Media gives them a bully pulpit does not validate their opinion in the slightest. In fact, it should make you question the motives of Media. Why would they put these people on-air and in print? Why not give my plumber or garbage man the same visibility? Their opinion is just as valid isn’t it?

Where do I personally stand on this? I will make this admission – I do not pay to view, own, rent, or listen to any performer who publicly states a political opinion, regardless of that opinion. I really don’t care about their opinion. I only care about their misuse of their position and my wife and I have decided we will not support them with our money. If their name is mentioned in the credits of a film or on a CD cover – sorry.

Now, I am not proposing a blacklist. Far from it. I don’t like blacklisting in any form. I don’t like boycotts or protest marches either. I believe in changing things through the political system through the power of the ballot box and the power of money.

If you agree with the performers, you have every right to spend your money to support them. If you do not agree with them, you have every right to reject them.

For me – performers should perform and then shut up.

Jim DeSantis

Trailer d'Akira le manga culte

Plus d'informations sur [http://bddmiroune.free.fr/mes_films/index.php]

Duration : 4 min 56 sec

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‘The Strangers’ will be coming to Blu-Ray and DVD October 21.

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